Moving Banks

The branch is still an important point of contact between banks and their customers. Even in an increasingly virtual world it’s still not just a valuable asset but the mainstay of any integrated multichannel sales strategy. Personal service, locally delivered, is an expression of the value banks and building societies place on their customers – and it’s also the most important tool in the bag when it comes to engendering customer loyalty.

Customers set great store by the all-round proposition of products and services offered locally by their financial partner of choice. The fact that they also want these at the best-possible prices is a logical outworking of modern social trends. To enable these expectations to be met economically in less prosperous areas too, GS-Mobile develops and markets mobile branches giving banks an efficient local presence across wide areas, even away from towns and cities. Mobile branches can give banks and building societies a fully-fledged branch presence in anything up to ten locations.

It’s not just an ageing society that makes the branch a key factor in winning and retaining customer favour – indeed experience shows that when you use a mobile branch to assert a local presence which places the customer centre-stage, advising and assisting him/her locally in money matters, you enjoy not just special respect and regard in the surrounding area, you also extend your base of satisfied customers too. Mobile branches ensure banks and building societies maintain a widespread presence, enabling them to be where their customers are.